Drive Change by answering this short survey

1. How old are you?*
- <18
- 18-24
- 25-40
- 41-56
- 57-66
- 67-75
- 76+
2. Gender*
- Male
- Female
- Non-binary or other
3. Location*
4. Dietary Preference*
- Omnivore
- Flexitarian (reducing meat and dairy)
- Vegetarian
- Vegan
- Other
5. If you are reducing or excluding meat and dairy from your diet, what are your top 3 motivations? (Select 3)
- Health
- Sustainability
- Animal welfare
- Allergies
- Taste preference
- Other
- Not applicable
6. Of all the possible animal-free dairy products we could make with our technology, which would be your top pick?*
- Animal-free milk
- Animal-free cheese
- Animal-free yogurt
- Animal-free ice cream
- Animal-free condiment (e.g. sour cream or salad dressing)
- Animal-free other
7. We are working on creating animal-free cheese. Help us make it perfect. Please tell us what 3 attributes would be most important to you. (Select 3)*
- Taste & smell
- Texture
- Melt & stretch
- Nutrition that matches dairy cheese (e.g. same calcium and protein)
- Nutrition that is better than dairy cheese (e.g. no lactose or cholesterol, added B12)
- Made without any animals involved
- Short ingredient list
- Non-GMO ingredients
- Price
- Longer shelf life
- Packaged in sustainable packaging

8. Let’s dig into nutrition, please create your perfect animal-free cheese:

	None	Less than conventional dairy cheese	Same as conventional dairy cheese	More than conventional dairy cheese	Don’t care
Protein
Total Fat
Saturated Fat
Trans Fat
Cholesterol
Sodium
Carbs
Dietary Fiber
Vitamin B12
Calcium
Iron
Potassium
Vitamin D

9. We will strive for perfection, of course, but if you had to pick your top 3 most important nutrients, what would they be? (Select 3)
- Protein
- Total Fat
- Saturated Fat
- Trans Fat
- Cholesterol
- Sodium
- Carbs
- Dietary Fiber
- Vitamin B12
- Calcium
- Iron
- Potassium
- Vitamin D
10. Thinking about price, how much would you be willing to pay for animal-free cheese at the store:*
- Same as conventional dairy cheese (e.g. Kraft Mozzarella shreds)
- 20% premium over conventional
- 30% premium over conventional
- 50% premium over conventional
- 2x premium over conventional
- 3x premium over conventional
11. Thinking about where you would like to find our animal-free cheese, please pick top 3. (Select 3)*
- Natural grocery store (e.g. Whole Foods, Sprouts)
- Typical grocery store (e.g. Kroger or Safeway)
- Supercenter (e.g. Walmart or Super Target)
- Club (e.g. Costco)
- At a restaurant (e.g. pizza or burger)
- At work / school cafeteria
- Online direct from Change Foods (extra shipping applies)
- Meal kit integration (e.g. with your Sun Basket)
- At a deli store